Get Fixing with sugru®
It is the exciting new self-setting rubber that bonds to most other materials. Form it by hand into any shape and overnight it turns into a strong, ﬂexible silicone rubber. It is an easy way to repair and also improve the stuff you already own. It’s perfect for fixing household items, protecting expensive gadgets and enhancing outdoor gear – with imagination the material has no bounds for its potential.
Already the idea is catching on: sugru is now used by nearly 500,000 people from 151 countries around the world, whilst Forbes.com call sugru ‘21st Century Duct Tape’, and TIME magazine listed it as one of the top 50 inventions of 2010.
Jane Ní Dhulchaointigh is the inventor and CEO of sugru. Originally
from Ireland, Jane studied at the Royal College of Art in London, where she had an idea that led to the first version of sugru in 2003. While there, she imagined a world where this magic material existed and set out to make it a reality. Six years and 8,000 lab hours later, the formula for sugru was complete. Made in London, sugru launched in December 2009 and its community of users has continued to grow.
An 8 x 5g multi-colour pack of sugru retails at £11/$18/€15 at sugru.com. Visit the website for a miasma of amazing ideas that just touch tip of this new product’s potential.